This course is designed to introduce students to the basic principles of public relations. The course will focus on explaining public relations philosophies, development of publics, strategies for crafting messages and delivering them to targeted publics, and evaluation of public relations efforts. Students will also engage in case studies to not only apply knowledge from the class, but also in order to see ways in which public relations strategies succeeded or failed for specific corporations, governments, entities, or individuals.
- Teacher: Tasha Riggins