This course involves the application of psychological research on attitudes to a variety of real-world situations. Students discuss public opinion polls, voting, jury decision-making, advertising, cults, prejudice and discrimination, as well as attraction, and health.

After completing Psychology of Attitudes, you should be able to:

•              Understand the concept of perception

•              Categorize different attribution processes to situations

•              Understand the formation of attitudes and opinions

•              Understand the role of gender, race, ethnicity and religion on opinion and attitude

•              Critique polling methods and political campaign issues

•              Understand the role of attitude on health

•              Understand attraction

•              Understand the role attitude and opinion in advertising.